“The Bush people dumped $20 million of negative ads on our heads; it’s going to have an impact.”
– Steve Elmendorf, John Kerry’s deputy campaign manager.
Or, as AP reporter Ron Fournier put it a few weeks ago:
While sticks and stones may break some bones, negative advertising will hurt you.UPDATE: A reader makes a good point in the Comments section:
I would rather see us take the high road. However, the media and Dems would accuse us of running “red meat ads” and “vicious attack ads” even if the ads showed nothing more than GWB petting a puppy.He’s right, of course. Remember how the lying liberal media responded to the first round of “positive” ads? They trotted out ultra-liberal 9/11 families with headlines that literally read: “Sept. 11 Families Disgusted by Bush Campaign Ads.” -- PoliPundit